Privacy Policy

ProAthlete.uk ("we", "us", or "our") operates the website proathlete.uk. We are a UK-based online retailer of cricket equipment and sports gear. Our registered address is 2 Studley Rd, London E7 9LX, United Kingdom.

If you have any questions about this Privacy Policy, please contact us at privacy@proathlete.uk.

We collect the following categories of personal data:

Information you provide directly

• Name, email address, phone number
• Billing and shipping address
• Account login credentials
• Order details and purchase history
• Communications you send us (email, contact forms)

Information collected automatically

• IP address and browser type
• Pages visited, time spent, referring URLs
• Device information (operating system, screen resolution)
• Cookie and session data (see Section 7)

Information from third parties

• Payment data processed by Stripe (we do not store full card numbers)
• Shipping data from our delivery partners

We use your personal data for the following purposes:

You can withdraw consent for marketing emails at any time via the unsubscribe link in any email or by contacting us.

We do not sell your personal data. We share it only with trusted third parties who help us operate our business:

• Stripe — payment processing (governed by Stripe's Privacy Policy)
• Shipping carriers — Royal Mail, DPD, and other couriers as needed to deliver orders
• Email service providers — for transactional and marketing emails
• Hosting & infrastructure — cloud providers that store our data securely within the UK/EEA
• Legal authorities — when required by law, court order, or to protect rights

Your data is primarily stored and processed within the UK and European Economic Area (EEA). If any transfer occurs outside the EEA, we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses or an adequacy decision by the UK ICO).

We retain your personal data only for as long as necessary:

• Account data — while your account is active, plus up to 3 years after closure
• Order records — 7 years for tax and accounting purposes
• Marketing preferences — until you withdraw consent
• Website analytics — up to 26 months

We use cookies and similar tracking technologies to operate our website, remember your preferences, and analyse site traffic. Cookies we use include:

• Essential cookies — required for the site to function (cart, session, security)
• Functional cookies — remember your country/region and language preference
• Analytics cookies — help us understand how visitors use the site
• Marketing cookies — used to show relevant ads on third-party platforms

You can manage or disable non-essential cookies in your browser settings. Disabling essential cookies may affect site functionality.

As a UK resident, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — request deletion of your data (subject to legal obligations)
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a machine-readable format
• Right to object — object to processing based on legitimate interest or for marketing
• Rights related to automated decisions — not to be subject to solely automated decisions that significantly affect you

To exercise any of these rights, email us at privacy@proathlete.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include HTTPS encryption, access controls, and regular security reviews. Payment card data is processed entirely by Stripe and never stored on our servers.

Our website is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. For significant changes, we will notify you by email or a prominent notice on our website.

For privacy-related queries, data subject requests, or complaints, please contact: